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About a program

The Polish Beef Association has developed an innovative production system of high quality beef, Quality Meat Program (QMP). Within the framework of a scientific project, in cooperation with farmers and scientists from all over the world a system came into being, which standards guarantee exceptionally tender, juicy and reach in flavour beef. QMP system was recognised by the Polish Minister of Agriculture and Rural Development as RR-oz-kz-076-636/08(355) domestic food quality system and also involved in the Rural Areas Development Program financial support awarded by the European Commission to European quality certificates. Please watch an animation in which we presented schematically the process of creating QMP quality here.

The idea behind "QMP Promotion Programme" is supporting distributors, food service and retail in sales of high quality certified QMP beef.

We make available free promotion tools such as: tasting events for customers, marketing materials for shops and restaurants, trainings for chefs etc. More details can be found under:

A condition required to participate in the program is selling beef with Quality Meat Program certificate, which guarantees recurrent high quality of meat.

More on participation in Promotion can be found in Bylaws of QMP Promotion Program .

Any details are arranged individually with Partners taking part in Promotion Program. To order free promotion materials or arrange a QMP beef tasting event contact our Promotion Program Office using the form in the page footer or send an e-mail directly to office@qmpbeef.eu.